Dragon fruit is classified as a key export fruit product, and often in product groups in Vietnam, it has recorded export sales of over US $ 1 billion each.
Despite the fact that Vietnamese dragon fruit has access to several global markets, including China, Thailand and Indonesia, and more, China still accounts for 80% of global exports, according to Vu Ba Phu, general manager of the Ministry of Trade Promotion Agency. Industry and Commerce,
However, the Asia-Africa Market Department of the Ministry of Industry and Trade said that Vietnam’s dragon fruit and fresh fruit exports to China are currently facing difficulties due to customs clearance and quarantine. reinforced at certain border gates between two countries due to Covid-19. epidemic.
But, many experts believe that Vietnamese dragon fruit and fresh fruit exports have encountered difficulties not only now but also before because Chinese farmers have planted dragon fruit trees with a total area of 35,555 hectares. .
Mr Phu is concerned that Chinese farmers will apply the technology to increase productivity, which will put competitive pressure on Vietnamese fruits not only in China but in the world market.
According to Chinese customs statistics, in the first five months of the year, Chinese dragon fruit imports decreased by 21.6% compared to the same period in 2020. Vietnamese dragon fruit imports decreased 21.6% in volume and 21.1% in value. This shows that China has reduced its imports of agricultural products that it can grow.
Experts said there was a need to quickly find potential markets in the EU, North America, Japan, Australia and the Middle East to help companies develop their branding and promote exports for the long term plan. In fact, in recent years, Vietnamese dragon fruit has also been exported to India, New Zealand, Japan, Chile in addition to China. Lately, the dragon fruit has been sold to Australia, India and Pakistan.
After the Vietnam Trade Office in Australia organized a Vietnamese Dragon Fruit Week in major Australian cities from July to October to promote the export of the fruit, it said that the partners’ dragon fruit import demand distribution in this country is quite high.
Currently, each dragon fruit is sold in Australia’s leading supermarket chain Coles for US $ 4.9 or VND 80,000 while it sells for between AUD 9 and 15 per kilogram in supermarket chains such as MCQ and supermarkets, stores in Melbourne, Adelaide, Sydney Australia.
Vietnam’s Ambassador to India, Mr Pham Sanh Chau, said the market has great potential for dragon fruit and fresh fruit from Vietnam. India has a population of 1.4 billion people, 60% of whom are vegetarians. Their food is mainly made up of vegetables. On average, each Indian has 3 kilograms of fruit per month; thus, India will consume around 48 million tonnes of fruit each year.
The country has so far mainly imported dragon fruit from Thailand, Malaysia and Sri Lanka. Nguyen Tien Phong, Vietnamese ambassador to Pakistan, said the country of over 200 million people is also a potential market for Vietnamese dragon fruit and fresh fruit.
However, said Mr. Phu, the Vietnamese dragon fruit faces stiff competition with other suppliers in Taiwan, Thailand and Malaysia. To dominate the market, Vietnam must improve the quality of the fruits and not expand the cultivation area. Mr Phu said that many foreign importers are keen to develop an offering of high-quality dragon fruit from Vietnam at online trade events in recent years.
In addition to fresh dragon fruit, Vietnam should diversify such products as dried dragon fruit, dried fruit, syrup juice, dragon fruit snacks, dragon fruit wine, fruit ice cream. dragon fruit cake, dragon fish cake, dragon fruit bread for domestic consumption and export. In particular, dragon fruit powder (also known as pitahaya powder) with nutritional content is considered a “tropical superfood” for export. Diversifying value-added products from dragon fruit is a good way to increase consumption and develop markets and product brands.