Vox Cinemas signs an agreement with Odex to distribute Japanese anime titles

As part of this exclusive agreement, six titles will be released in theaters in eight territories of the MENA region.

Vox Cinemas has signed an exclusive agreement with the Japanese animated film distributor Odex to distribute animated films in the MENA region.

Under the new deal, six titles will hit theaters in eight territories, including Demon Slayer: Kimetsu no Yaiba the movie: Mugen Train.

Commenting on the deal, Toni El Massih, Chief Content Officer at Vox Cinemas, said: “Vox Cinemas is extremely proud to be Odex’s exclusive film distribution partner for the Middle East and North Africa and , we are confident that our expertise and market knowledge coupled with their impressive catalog of content will drive box office growth. The pandemic has forced us to look to new regions for content and, with this deal, we are taking a strategic step in adding even more great movies to our summer movie roster. There is a huge appetite for the Japanese comic book genre in the region and we’re excited to bring an impressive lineup of anime to the big screen, starting with the record. Demon slayer which has been praised by critics and audiences around the world. “

Go Wei Ho, Managing Director, Odex Private Limited, Singapore added, “Odex is delighted to have the opportunity to work with Vox Cinemas to bring Japanese animated films to the Middle East. Having over 20 years of experience in the Japanese anime industry, Odex has worked with various cinema operators in Southeast Asia to develop the anime industry in these territories. Now, for its expansion in the Middle East, Odex is convinced that by working with Vox Cinemas, a successful and leading cinema operator in the Middle East, the partnership will mark another important step for Odex and Vox to develop the industry. Japanese anime in the Middle East. “

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